As a cultural phenomenon, the photo postcard was, according to Luc Sante, in its heyday from 1905 to the middle of the following decade, when the war put a crimp in things (Germany printed many of the cards and supplied much of the ink), but lasted in some form until about 1930. The cards primarily came from the middle of the country, Texas up to the Dakotas, and from a strip of country between the states of Washington and New York. The ones reproduced here are drawn from Sante’s own collection (harvested from sidewalk sales and antique-store dollar bins), and make a strong case for this format being considered its own unique form of folk art…
Luc Sante’s Folk Photography is available now where all finer books are sold. Or online. Read the full review at PopMatters.