It seems like the youth of America are about the only ones still reading these days. According to NPR:
Young Americans are more likely to have read a book in the past year than their older counterparts, a new study finds. According to data from the Pew Research Center, “88% of Americans under 30 read a book in the past year, compared with 79% of those age 30 and older.” The findings go against the oft-repeated narrative that the Internet is degrading the reading habits of the young (those millennials supposedly Snapchatting themselves into a cultureless stupor). In another surprise, people under 30 were also more likely to say that there is “a lot of useful, important information that is not available on the internet.”
Bookstores are filled with new and ever-burgeoning series of novels targeted at the young adult market, not to mention slightly simplified versions of nonfiction bestsellers like Unbroken. In other words, this is a big and potentially growing market.
Also, young readers are generally being given more latitude in terms of the subject matter deemed appropriate. Jack Zipes’ new translation of Grimms’ fairy tales from Princeton University Press makes a point of including some “gruesome” additions previously unknown to modern readers:
How the Children Played at Slaughtering, for example, stays true to its title, seeing a group of children playing at being a butcher and a pig. It ends direly: a boy cuts the throat of his little brother, only to be stabbed in the heart by his enraged mother. Unfortunately, the stabbing meant she left her other child alone in the bath, where he drowned. Unable to be cheered up by the neighbours, she hangs herself; when her husband gets home, “he became so despondent that he died soon thereafter”. The Children of Famine is just as disturbing: a mother threatens to kill her daughters because there is nothing else to eat.
Whether or not any children will be read these as bedtime stories remains to be seen. But in any case, if you’re looking to sell books, write with the youth market in mind.