The new documentary The American Meme isn’t really about memes, it’s about people who either make their living on social media or just spend far too much time there (Paris Hilton, DJ Khaled, etc.). It’s available on Netflix this Friday.
[Marcus] mixes big sprays of social media content, from jabbing comedy videos to jealousy-inducing lifestyle-porn stills, with influencer interviews. The results cover the gamut from self-congratulatory spin (the social media-drenched DJ Khaled, who seems hell-bent on turning his existence into a bling-encrusted Truman Show) to self-immolating destructive toxicity (onetime photographer turned misogynistic party-dude troll Kirill Bichutsky, aka @slutwhisperer). It’s a glitzed-up ugly slew of fetishized consumerism and champagne-splashed Girls Gone Wildness, all captured in the hope that somebody out there will drop their thumb over the Like button before wandering deeper into the wilds of the Internet…
Trish and Fran [Ethan’s and Joel’s spouses, respectively], they’re both always saying, ‘I know you guys just go to the office and take naps.” Joel’s laughter implodes asthmatically. ‘It’s true – it’s actually really true. We deny it, but it’s true.’ His laughter fades. ‘But I wouldn’t want that in the book.’
Later on, they talk about how they work through the screenplays themselves. Mostly they go in order. Start at the beginning. But sometimes they have an idea or image they want to include and aren’t sure what to do with it. Like the severed toe that makes a fairly important appearance in The Big Lebowski:
‘You just come up with a bizarre image.’
‘Right. We want to goose it with a toe. And then you’re left with the problem of whose toe it is.’
‘You’re sort of deliberately setting up hurdles for yourself. Is that part of it, do you think?’ I say.
‘Well, yeah… I mean, that’s a way to work, painting yourself into a corner and then having to perform whatever contortions to get yourself out,’ Ethan says.
Painting yourself into a corner like that can be a challenge. But it’s one that can pay off.