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jprowling-popupThere’s a piece of mine that published at PopMatters today about the recent kerfuffle over J.K. Rowling being unmasked as the real author of the little-noticed mystery novel The Cuckoo’s Clock, previously credited to one “Robert Galbraith.”

It’s called “What’s in a Pseudonym?“:

It’s not as though Rowling hadn’t branched out from her Harry Potter success. Last year’s novel, The Casual Vacancy was set in real-world Britain, with nary a spell to be found. Why would she put that out under her own name and not The Cuckoo’s Calling? The easy answer probably goes back to the old literary / genre divide that one would have thought had disappeared in a time when people aren’t embarrassed to be seen reading Fifty Shades of Grey on the train and adults happily own up to reading YA fare like The Hunger Games

Previous to this news being broken, The Cuckoo’s Clock (well-reviewed, by the way) had sold 1,500 copies when attributed to Galbraith. The publisher just ordered a rush printing of 300,000 copies.

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