Occasionally, sitcoms can help. So you have all seen the Seinfeld episode “The Opposite”? (If somehow not, go here for the gist.) In short, that’s the episode where the perennially selfish, short-sighted, and self-sabotaging George Costanza realizes that his best change for success is ignoring all of his instincts and doing exactly the opposite.

In honor of Costanza’s insight, it would behoove many writers to check out the Twitter account The Worst Muse. Its “advice” is solid gold:

It’s still not too late to add a vampire.

If a character is in New York, she’s got to be either a model or a writer, right?

If your alien culture isn’t a thinly veiled allegory for contemporary politics, what’s the point?

Follow the Costanza rule with every one of these tweets and you’ll be set.