A lot of writing, whether fiction or nonfiction, involves research. Crime novelists go out on ride-alongs with cops and interview morticians to figure out the tricks of the trade to embed in their books so that the made-up feels more authentic. Most nonfiction writers, even if they have a specialty, have to write about things they are not expert in, and so have to draw on others’ work.
Then there’s Malcolm Gladwell, the journeyman journalist who writes about everything from sports to music to the problem of elite education and solving homelessness. How does he cover it all? A few years back, here is what he told students at Yale:
I’m not doing the original work … There’s that bird on the back of the elephant that picks off the ticks — I am the bird.
Following that approach still involves being able to tell a good story. Narrative excitement and creating a sense of discovery and thrill is the duty of every writer. But in order to have a story to tell, writers need raw material.
Read widely. Absorb as much as you can. Find a better to tell a story, with connections nobody else thought of. Spread your wings and write.