Sometimes you can have all the talent in the world and not enough people will notice. Take the much-beloved writer John M. Ford, who published a bewildering array of fantasy and science fiction that earned him plaudits from a devoted core of fans but little popular success. From Isaac Butler in Slate, about one of Ford’s unsung classics:
The Dragon Waiting is an unfolding cabinet of wonders. Over a decade before George R.R. Martin wrote A Song of Ice and Fire, Ford created an alternate-history retelling of the Wars of the Roses, filled with palace intrigue, dark magic, and more Shakespeare references than are dreamt of in our philosophy. The Dragon Waiting provokes that rare thrill that one gets from the work of Gene Wolfe, or John Crowley, or Ursula Le Guin. A dazzling intellect ensorcells the reader, entertaining with one hand, opening new doors with another…
But Ford never stuck long enough with one genre or style to make a great success of it. He jumped around, played games (literally, he had a strong side career in role-play gaming), and was not interested in making things easy for his fans.
“He could have had a more successful career,” Patrick Nielsen Hayden [husband of Ford’s editor] and Tor’s editor in chief, said, “if he had been more disciplined about his writing” and stuck to one genre, or written a series. “But Mike wanted to write what he wanted to write.”
The argument could be made that writers like Ford (whose work, by the way, is finally being re-released in 2020) do themselves a disservice by not finding a lane and sticking to it.
But if you know what you enjoy writing, have fun writing it, can find at least a few people who enjoy it, and one person who will pay you a few bucks to write it, do that. If writing is not fun, it becomes a job.