Screening Room: ‘Air’

Against all the odds, Ben Affleck’s new movie about how Nike signed Michael Jordan to an endorsement deal when he had just started his career is actually not too bad, in a Jerry Maguire kind of way.

My review is at PopMatters:

A true underdog redemption story with an unexpected kick, Air is about how shambling sports marketing executive Sonny Vaccaro (Matt Damon) turned around his career, transformed Nike into a globe-spanning behemoth, and revolutionized the athletic endorsement industry. Regardless of what Alex Convery’s script would like viewers to believe, none of that is actually that interesting. As written, there are many moments when Air could come across as little more than a Harvard Business Review case study put on film. As a director, Affleck knows what he has going for him here. Damon, who—much as it would be nice to see him take some Tom Ripley-like swings again—makes clear again in his role in Air his gift for bringing gravitas and depth to everyday guys…

Here’s the trailer:

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