In Media: ‘Newsweek’ Going Web-Only

In one of the less surprising media announcements of late, Newsweek said last week that they were ceasing publication of their print magazine at the end of 2012. The magazine, which has already been merged of sorts with Tina Brown’s web site The Daily Beast, will go to an online-subscription model next year. According to Paid Content:

…the magazine is slated to lose $40 million this year and has seen its subscribers fall from 3 million to 1.5 million in the last decade. More broadly, the company faced a more existential problem in that a “weekly news” magazine has become an anachronism in the digital world.

It makes sense ultimately, as Newsweek hasn’t really been able to keep up with the relevance of publications like The Economist,  Time or The Atlantic, which have shown the ability to keep a very vibrant web presence while not damaging the print product. Brown has tried to tart up the magazine of late, with dubious results:

Readers and media analysts have been puzzled by some of the covers Ms. Brown had chosen in an effort to distinguish Newsweek from other magazines and make it a talked-about publication again. Last November, she featured a cover story about sex addiction, and in May President Obama was shown wearing a rainbow-colored halo with a headline that read ”The First Gay President.”

And while Daily Beast is an interesting creature, mostly for its mix of rehashed news and original opinion plus the handy daily Cheat Sheet aggregator, the design is somewhat atrocious, navigation a pain, and the writing, well….

Founded in 1933 or not, this is a magazine whose time may have passed. See the cover shown at right for proof.

 

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