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THRILL to Greta Gerwig's dancing in 'Frances Ha' in IMAX!

THRILL to Greta Gerwig’s dancing in ‘Frances Ha’ in IMAX!

It’s been nice to see The Onion spicing up their pages with the addition of some bold-faced names lately. Check out, for example, Joyce Carol Oates’ recent advice to aspiring young writers trying to get published (“A good writer should always be curious, constantly looking around for new and more powerful people to sleep with”).

Almost better, though is this satirical piece from director Noah Baumbach (or an Onion staffer doing a nice impersonation of his dry style that’s been used for a few “Shouts & Murmurs” essays in the New Yorker) about his new talky black-and-white micro-budget comedy, Frances Ha; now helpfully providing summer counter-programming for all those who don’t feel like seeing anything with The Rock in it. In short, Baumbach says, you haven’t seen anything until you’ve seen this sucker in 3D:

I just went all out when I was writing it, tailoring every character and scene for maximum impact on a six-story IMAX screen in a 601-person amphitheater…. And the effect, to be honest, is simply stunning. Through the magic of IMAX, every social faux pas, every quiet epiphany, every dinner party, and every awkward conversational exchange practically jumps off the screen. You feel as though you can almost reach out and touch the glass of white wine that a character is drinking. Simply put, no celluloid version of Frances Ha could provide the same visceral impact as witnessing a 30-foot-tall Greta Gerwig towering above the audience as she negotiates her relationship with her best friend or tries to find an apartment, all displayed in vivid black-and-white.

Now, if only it were true; the possibilities are nearly endless.

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