Depressing, provocative, or just plain true, here’s something to consider from Bryan Goldberg; he made millions off co-founding the incredibly popular crowd-sourced sports site Bleacher Report and is now trying to do the same for women-centered writing (whatever that is) at a site called Bustle. According to Goldberg:
Men, to the best of my knowledge, don’t even read … When’s the last time you heard a man say, ‘I’ve been reading this great book, you’d really like it’? My girlfriend always tells me about these books she’s reading, and I don’t even see her reading the book! Where does this book live?
Apparently it doesn’t occur to Goldberg to just pick up a book and find out what this fascinating and mysterious hobby is all about.
But in any case, he is not wrong in the aggregate, as any bookstore employee can tell you: Women buy books, men don’t. There is the occasional squawk of disagreement on this issue and plenty of anecdotal evidence to the contrary, but mostly, the numbers bear it out.
A 2007 story from NPR reported that even among avid readers, the typical woman read nine books a year, compared to five for men. Men make up just 20 percent of fiction reader. It’s hard to believe that those numbers have changed much in the past six years.
Back in 2005, novelist Ian McEwan (Atonement, the amazing new Sweet Tooth) tried an experiment. He and his son went around a London park distributing books for free. The result?
Every young woman we approached – in central London practically everyone seems young – was eager and grateful to take a book. Some riffled through the pile murmuring, “Read that, read that, read that …” before making a choice. Others asked for two, or even three.
The guys were a different proposition. They frowned in suspicion, or distaste. When they were assured they would not have to part with their money, they still could not be persuaded. “Nah, nah. Not for me. Thanks mate, but no.” Only one sensitive male soul was tempted.
“Frowned in suspicion, or distaste.” And remember, this was before every man had a smart phone to obsessively check up on sports scores.