The new documentary The American Meme isn’t really about memes, it’s about people who either make their living on social media or just spend far too much time there (Paris Hilton, DJ Khaled, etc.). It’s available on Netflix this Friday.

My review is at Eyes Wide Open:

[Marcus] mixes big sprays of social media content, from jabbing comedy videos to jealousy-inducing lifestyle-porn stills, with influencer interviews. The results cover the gamut from self-congratulatory spin (the social media-drenched DJ Khaled, who seems hell-bent on turning his existence into a bling-encrusted Truman Show) to self-immolating destructive toxicity (onetime photographer turned misogynistic party-dude troll Kirill Bichutsky, aka @slutwhisperer). It’s a glitzed-up ugly slew of fetishized consumerism and champagne-splashed Girls Gone Wildness, all captured in the hope that somebody out there will drop their thumb over the Like button before wandering deeper into the wilds of the Internet…

Here’s the trailer: