As anybody who has gone to a movie in the theater in the last few decades can attest, the whole “no talking” thing has never been completely adopted by the larger population. Some people, in fact, seem to view exercise of going to the movie theater as no different from watching TV at home with family and friends. Different strokes.
All theaters make some pretense of telling people to be quiet and turn off their phones. But nobody is as hardcore about it as the Alamo Drafthouse in Austin, Texas. The Alamo (which is now starting to expand around the country) has long been an oasis of film fandom, with their mix of deep repertory selections, cult classics and smartly curated second-runs—not to mention a great menu and beer selection.
They also really don’t like talkers and texters, bless their hearts. As can be attested to here: